Movie theatres have been over-saturated with comic book adaptations, and audiences have been spoiled.  “Spoiled” in two ways: studios want to give movie goers more bang for their buck, but by now, just about everyone is burnt out on these action/adventures.  Part of the reason Marvel’s Deadpool was such a success is because it wasn’t afraid to make fun of itself and reinvent the formula – people appreciated that breath of fresh air.